As the saying goes, “if all you have is a hammer, everything looks like a nail”. Because billing for new products can be so difficult, we tend to use whatever tools are available to get the job done.
At a recent industry conference, a speaker used the term “content apathy”; she was referring to the lack of exciting new content products that we can all use our fancy mobile handsets to access. Again, the barrier in many cases is the complexity of billing and integration of these products.
This is how I feel when it comes to Continue reading