Cloud computing is rapidly becoming the solution of choice, particularly when increased infrastructure is required urgently to meet pending demand. Many businesses who undertake ad hoc campaigns have intermittent requirements from Infrastructure as a Service or Platform as a Service vendors. In such cases, the *aaS solution is far more cost effective than investing in one’s own infrastructure or platforms.
But are the *aaS vendors charging their customers according to the value delivered?
When *aaS charges are solely based on parameters such as storage or number of servers in use, the true value to the customer is being ignored by the vendor.
Surely, attributes such as “availability” are worth paying for? Charging models that reward increased usage and penalise “cherry picking” have the ability to drive the desired customer behaviour. Also, using various charging models that differ from your competitors allow you to differentiate your product offering and avoid direct cost comparisons that end up in price wars.
Telcos have been using these charging techniques for many years to create perceived value and stand out in the market. Now telco charging techniques are available to *aaS vendors.
Contact us today and ask us how.